Design Principles / Project 1
06/02/2024 - 21/02/2024 / Week 1 - Week 3
Iman binti Kamarudin / 0364014
Design Principles / Bachelors of Design (Hons) in Creative Media
Iman binti Kamarudin / 0364014
Design Principles / Bachelors of Design (Hons) in Creative Media
Task 1
Banksy
LECTURES
Gestalt theory
⁃ “Shape/form”. Gestalt principles describe how the human eye perceives
visual elements.
⁃ The Law of Similarity: Similar visual qualities prompt you to group
them together. It can be used to help viewers organise information
together.
⁃ The Law of Continuation: Our brain will group objects that seem to be
a part of a continuous line.
⁃ The Law of Closure: Familiar shapes are more readily perceived as
complete rather than incomplete. Our brain groups incomplete objects to
create complete recognisable ones.
⁃ The Law of Proximity: Our brains group together and associate objects
that are near to each other.
⁃ The Law of Figure/Ground: Objects perceived as being in the foreground
(figure) or background (ground).
⁃ The Law of Symmetry: elements symmetrical to eachother are more likely
to be perceived as one group than with shapes that are dissimilar.
Contrast
- Juxtaposition of dissimilar elements. Brings visual interest and can
emphasise a point.
Emphasis
- Focus being brought onto a specific object through various design
principles. E.g contrast in shape, colour, size etc.
Balance
- Refers to the distribution of visual weight. Can be symmetrical or
asymmetrical.
- Symmetrical balance: equal arrangement of visual weight along an axis.
- Asymmetrical balance: unequal visual weight on one side of an axis.
- The golden ratio and rule of thirds can be used as a guide to create
balance, dynamism and harmony.
Repetition
- Repeatedly using specific elements in a way that can create patterns and
rhythm. Patterns bring visual excitement but should include variety to
prevent monotony.
Movement
- The way a design can guide the audience's eyes by suggesting movement
with lines, shapes and curves etc.
- Hierarchy: the structure of elements in a specific order to convey
meaning and information by directing the audience to the most important
information first.
- Alignment: the placement of elements in a way so that lines them up
along a certain axis to create unity and cohesion.
Harmony & Unity
- Elements that have a common trait, whether that be the cumulative
aesthetic they give off or their colours etc.
- Repetition of certain elements to make it pull the whole piece together
- Composed in a way to give a sense of oneness
- Scale: can be based on actual measurements or estimates from
comparisons. Size in relation to other objects.
- Proportions: Relationship of objects in a composition. Size of parts of
an object in relation to other parts of the same object.
Symbol
- A sign or shape to represent something else. It can be as arbitrary or
realistic as you like.
Word and Image
- Selecting words to accompany images to deepen the meaning.
INSTRUCTIONS
TASK
1. Pick and briefly describe one goal from the United Nations’ Sustainable
Development Goals (UNSDG).
2. Select an existing art/design work that revolves around that goal of
your choice. Beneath the image, include the credit line of the art/design
work (title of art/design work, artist’s/designer’s name, year, size,
medium, source link). Some works may not have all these but provide as
complete as possible.
3. Explain, in about 100-150 words, why you chose that design in relation
to the UNSDG goal and list the design principles you observed in that
design.
DRAFT #1
SDG: Goal 12, Ensure sustainable consumption and production patterns
To install sustainable practices regarding food waste, fossil fuels,
tourism, consumption and production.
Why?
I feel like especially in the more recent years, consumerism and
overconsumption of products have been so prominent in our society.
Whenever I see trends come and go and resurface and die, it just seems all
so exhausting and frustrating.
"Campbell's Soup Cans" by Andy Warhol (1962)
Andy Warhol
Campbell's Soup Cans
1962
51 cm x 41 cm
Acrylic on canvas
I chose this specific painting in relation to my selected SDG as consumerism
is all about advertising products as 'new' and innovative even though there
were probably already thousands of products that are seemingly identical.
When I saw this artwork, the question that popped inside my head was "why
are there so many soup cans" and that same question I ask myself whenever I
go shopping. What makes these products so different from eachother? In Andy
Warhol's "Campbell's Soup Cans" painting, there is a repetitiveness that can
represent the monotonous labour of consumerism. It seems as though all the
cans are exactly the same, and for the most part they are, except in the
label of their contents. There is also the use of symmetry and balance as
all the soup cans are parallel to eachother and align both vertically and
horizontally.
DRAFT #2
SDG: Goal 12, Ensure sustainable consumption and production patterns
To install sustainable practices regarding food waste, fossil fuels,
tourism, consumption and production. The targets of this goal is to; halve
global food waste at consumer and production levels, move towards more
sustainable patterns of consumption and production and manage chemical
waste.
Why this SDG?
I feel like especially in the more recent years, consumerism and
overconsumption of products have been so prominent in our society.
Whenever I see trends come and go and resurface and die, it just seems all
so exhausting and frustrating. On social media, you see people waste food
just to make a funny TikTok or skit and you find influencers trying to get
you to buy the latest thing that can 'make your life so much better'. I
would like to go into a future where all this waste is significantly
reduced.
"Christ with Shopping Bags" by Banksy (2004)
Christ with Shopping Bags
2004
50cm x 70cm
Screen Print on Paper
https://hexagongallery.com/catalog/artist/banksy/christ-with-shopping-bags/
Banksy
I chose this specific painting in relation to my selected SDG as, nowadays,
a significant portion of society is seemingly obsessed with consumerism and
buying the latest trendy products, whether they find them useful or not and
regardless of whether they have the money to do so. The picture of Jesus
Christ being weighed down by numerous shopping bags, signifying a part of
the sins he was crucified for, emulates the emotion of desperation to me.
The artwork makes use of symmetrical balance which gives it emotional impact
as it creates a major focal point. There is also contrast in colour, where
Banksy makes use of a pink to highlight and emphasise the gifts and shopping
bags further and to draw the audience’s attention towards them. Furthermore,
there are lines dripping down from the subject and the shopping bags. The
downward direction does a great job at portraying weight and making the
figure look as if it is being dragged down.
FINAL
SDG: Goal 12, Ensure sustainable consumption and production
patterns
To install sustainable practices regarding food waste, fossil fuels,
tourism, consumption and production. The targets of this goal is to;
halve global food waste at consumer and production levels, move
towards more sustainable patterns of consumption and production and
manage chemical waste.
Why this SDG?
I feel like especially in the more recent years, consumerism and
overconsumption of products have been so prominent in our society.
Whenever I see trends come and go and resurface and die, it just seems
all so exhausting and frustrating. On social media, you see people
waste food just to make a funny TikTok or skit and you find
influencers trying to get you to buy the latest thing that can 'make
your life so much better'. I would like to go into a future where all
this waste is significantly reduced.
"Christ with Shopping Bags" by Banksy (2004)
Christ with Shopping Bags
2004
50cm x 70cm
Screen Print on Paper
I chose this specific painting in relation to my selected SDG as, nowadays,
a significant portion of society is seemingly obsessed with consumerism and
buying the latest trendy products, whether they find them useful or not and
regardless of whether they have the money to do so. The artwork of Jesus
Christ being weighed down by numerous shopping bags, signifying a part of
the sins he was crucified for, emulates the emotion of desperation to me.
Furthermore, it breaks down the fourth wall by placing him in our current
time and you understand that in this painting, Jesus isn’t in pain from
being nailed down, but from the consumerist lifestyle that is now the norm.
The design principles used in the artwork is; symmetrical balance, contrast
and movement.
FEEDBACK
Week 2
Specific Feedback - Artwork isnt suitable/related to goal. Change to
Banksy's 'Christ with Shopping Bags'. Explain and emphasise the design
principles, don't just list them out. Write more about the SDG goal and
their aims, then relate your 'Why?' to it.
REFLECTION
My experience with this task was pretty okay and neutral. I did struggle a bit with what painting to choose as I feel as if there aren't a lot of artworks that commentate on consumerism and that have sufficient information about them. I do feel if I chose a more common SDG, it would've made it easier for me to talk about it but in the end I'm glad I went with the SDG and painting that I did. Even though I wouldn't say I'm passionate about it, I feel enough about the topic to be able to write about it.
Comments
Post a Comment