Information Design / Project 1

19/02/25 - 10/03/25 / Week 3 - Week 6
Iman binti Kamarudin / 0364014
Information Design / Bachelors of Design (Hons) in Creative Media

Project 1: Animated Infographic Poster

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INSTRUCTIONS

PROJECT 1: ANIMATED INFOGRAPHIC POSTER

First thing to do was to find a poster to redesign. I was considering the 3 images below but decided to go with the last one 'Hunger Games vs Divergent' as it was the worst out of them all.

Fig 1.1 - Poster #1

Fig 1.2 - Poster #2

Fig 1.3 - Poster #3

I then thought about everything that was wrong with this poster.

Issues:

1. No clear heirarchy

2. No organisation

3. Images are just copy pasted onto the poster

4. Too much information

5. Difficult to read

6. No consistency

Once I did that, I sketched out a rough idea and then proceeded to design it. 

Fig 2.1 - Sketch

I wanted the theme of the poster to look like it was vintage propaganda as it was the common theme in the movie. I was also struggling to figure out what information to keep and which to remove, as well as how to organise them clearly.

Fig 2.2 - Work in Progress #1

After consulting with Mr. Fauzi, I decided to completely change the design of the poster and simplify it even further. I did struggle a lot with the layout unfortunately, but I finally settled on a design.

Fig 2.3 - Work in Progress #2

Fig 2.4 - Work in Progress #3

I decided to simplify the information as much as possible and display it so it can be clearly read. Even though it's really basic design wise, it does look a lot better compared to the original poster.

FINAL

Fig 3.1 - Final A4 Static Poster

Fig 3.2 - Final (1920 x 1080) Static Poster

After creating the vertical version (1920 x 1080), I started animating in Procreate Dreams. I mainly used move, scale, rotate and opacity keyframes to transition all the elements in and out of frame.

Fig 3.3 - Animation Timeline

YouTube Link:  https://youtube.com/shorts/X1sjeRJUml8?feature=share

Fig 3.4 - Final Animated Poster

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REFLECTION

My experience with this task was quite....challenging. I think I was focusing too much on making it look good instead of conveying the information clearly to the audience at first. I also found it hard to create a comparison infographic specifically as a lot of the time it can look very corporate or like it was made in the early 2000s.

In terms of animating it, it wasn't really difficult. I didn't want to go to overboard with the animation as it still needs to be readable. At the end of it now, I am quite satisfied with the final outcome. When comparing it to the original poster, I definitely feel like I did a good job at redesigning it.