UX Design / Task 2

05/05/25 - 16/05/25 / Week 3 - Week 6
Iman binti Kamarudin / 0364014
UX Design / Bachelors of Design (Hons) in Creative Media

Task 2

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LECTURE

Week 3

This week we had a lecture and also consulted about our group and individual tasks.

User Personas

Fictitious characters put together by product, design, and marketing teams to represent the types of people that could be users

Why?

Focus more on creating designs with the user in mind

2 Types of Personas

Marketing targeted personas that model purchase motivations

Interactive personas that are modelled towards usage behaviours

Week 4

This week was a public holiday so we had a short online consultation about our assignment.

Week 5

This week we had a lecture and me and Hui Yi had a meeting to sort and summarise the affinity diagram. We also started on our user personas.

Week 6

It was submission week for our task 2.

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INSTRUCTIONS

TASK 2

Task Deliverables:

1. User Personas

2. User Empathy Map

Our team first had 3 user personas in mind which were separated by age and occupation. However, after consulting with Dr. Wong we reduced it to just 2, which was helpful as our third group member was MIA.

Each user persona was established from our summarised user interview synthesis.

Fig 1.1 - User Persona Descriptions

From there, we filled out the User Persona template. Hui Yi handled the student persona and I did the alumni persona.

Fig 1.2 - Alumni User Persona

Fig 1.3 - Student User Persona

Afterwards, we created empathy maps for each persona.

Fig 2.1 - Empathy Map

FINAL

Fig 3.1 - Final Task 2 Slides PDF

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REFLECTION

This task wasn't that difficult as I've already had multiple experiences creating user personas. It was actually the first time that I've made a user empathy map though so I'm glad I learnt something new. I was a little worried about my group member as she suddenly disappeared and was unavailable to contact though but it's been resolved.